Delhivery's 2021 Acquisition of Retail Tech Platform Primaseller Resurfaces
Indian logistics company Delhivery acquired Primaseller back in March 2021, adding retail technology capabilities aimed at supporting e-commerce and omnichannel sellers.
Indian logistics unicorn Delhivery acquired retail technology company Primaseller, expanding its capabilities for retail and e-commerce sellers.
Why this matters
The resurfaced 2021 acquisition predates Delhivery’s May 2022 IPO signals, which reported 4% overall subscription in two hours and 23% retail-book subscription.
The retail-company theme is accelerating, up +314700% QoQ.