Delhivery's 2021 Acquisition of Bengaluru Retail-Tech Startup Primaseller Resurfaces, Highlighting Inventory & Order Management Boost

Resurfacing a March 2021 move, logistics unicorn Delhivery had acquired Primaseller, a Bengaluru-based retail-tech platform specializing in inventory and order management, aiming to deepen its supply-chain and omni-channel offerings for Indian retailers and e-commerce brands.

— Filed Mon, 20 Jul, 2026, 12:34 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquires Bengaluru-based retail-tech startup Primaseller, integrating its inventory and order management platform to strengthen supply chain offerings for Indian retail and e-commerce businesses.