Delhivery CEO says Shein’s India return would boost ecommerce

Delhivery CEO Sahil Barua said Shein’s re-entry into India would be positive for the country’s ecommerce market, signalling renewed competitive interest in online fashion retail.

— Filed Tue, 4 Aug, 2026, 22:03 IST · Source Inc42 · Quick Commerce · Updated

Delhivery’s CEO said Shein’s re-entry into India would be positive for the country’s ecommerce market.

Why this matters

The remarks align with recent Delhivery CEO signals framing Shein’s India re-entry as positive for ecommerce, including resurfaced May 2023 comments that a return could lift e-commerce.

Retail-brand is accelerating, up 97,775% QoQ.