Delhivery CEO's May 2023 take: Shein's India re-entry seen as a positive for ecommerce

Resurfacing a May 2023 remark, Delhivery CEO Sahil Barua said a potential return by fashion marketplace Shein would be beneficial for India's ecommerce sector, signalling confidence that additional competition could expand online-fashion demand and logistics activity.

— Filed Wed, 5 Aug, 2026, 04:33 IST · Source Inc42 · Quick Commerce · Updated

Delhivery CEO said Shein’s potential re-entry into India would benefit the Indian ecommerce market, signalling a positive competitive and demand-side impact for the sector.

Why this matters

The May 2023 remark aligns with recent Delhivery signals saying Shein’s India re-entry could lift ecommerce demand and is a positive signal for ecommerce.

Retail-brand signals are accelerating, up 97,975% QoQ.