Delhivery Acquires Retail-Tech Startup Primaseller to Expand Beyond Core Logistics
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, adding omnichannel inventory, POS, and order management software. The deal pushes Delhivery beyond core logistics into retail technology serving multichannel retailers.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, adding omnichannel inventory, POS, and order management software to expand beyond core logistics into retail technology serving multichannel retailers.
Why this matters
Delhivery is moving beyond its logistics roots into retail technology. The Primaseller acquisition bolsters omnichannel commerce capabilities, aligning with recent signals of the company pushing into multichannel retail software.
Retail-company signals are accelerating, up 824,200% QoQ.
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