Delhivery Acquires Retail-Tech Startup Primaseller to Expand Omnichannel Commerce Play
Logistics unicorn Delhivery has acquired Primaseller, a retail-tech startup offering POS, inventory management, and omnichannel commerce software. The deal deepens Delhivery's push beyond logistics into retail technology and supply-chain services for Indian businesses.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, which provides POS, inventory management, and omnichannel commerce software, expanding Delhivery's footprint in retail technology and supply-chain services for Indian businesses.
Why this matters
Following its IPO, which saw 23% retail subscription, Delhivery is diversifying beyond logistics. The Primaseller acquisition deepens its omnichannel push and retail-tech ambitions for Indian businesses.
Retail-company signals are accelerating, up +895100% QoQ.