Delhivery Acquires Retail-Tech Startup Primaseller to Expand Beyond Logistics
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, broadening its capabilities from core logistics into retail technology. The move signals a push toward omnichannel retail enablement, though deal value and terms were not disclosed.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its capabilities into retail technology to complement its existing logistics operations. Deal value and terms were not disclosed.
Why this matters
The Primaseller deal marks Delhivery's push from logistics into retail technology, echoing repeated signals of an omnichannel commerce expansion strategy across recent reports.
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