Delhivery Acquires Retail-Tech Startup Primaseller to Expand Omnichannel Play

Logistics unicorn Delhivery has acquired retail technology startup Primaseller, deepening its footprint in the retail-tech space. Deal terms were not disclosed.

— Filed Sun, 19 Jul, 2026, 11:18 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding its footprint in the retail-tech space. Deal terms and further details were not disclosed in the available material.