Delhivery Acquires Retail Tech Startup Primaseller to Expand Into Omnichannel Commerce

Logistics unicorn Delhivery has acquired retail technology startup Primaseller, integrating its platform capabilities to broaden its retail technology portfolio. Deal value and financial terms were not disclosed.

— Filed Sun, 19 Jul, 2026, 10:19 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquires retail tech startup Primaseller, expanding into retail technology by integrating Primaseller's platform capabilities into its portfolio. Deal value and other financial details were not disclosed.

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