Delhivery Acquires Retail-Tech Startup Primaseller to Expand Beyond Core Logistics
Logistics unicorn Delhivery has acquired Primaseller, whose omnichannel software handles inventory, orders, POS and marketplace integrations. The deal deepens Delhivery's push into serving retail and ecommerce businesses beyond its core logistics operations.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, whose omnichannel software handles inventory, orders, POS and marketplace integrations. The deal expands Delhivery's push into serving retail and ecommerce businesses beyond its core logistics operations.
Why this matters
Delhivery, known as a logistics unicorn, is moving up the value chain by acquiring Primaseller's omnichannel software, building a commerce stack that serves retail and ecommerce clients beyond its core delivery operations.
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