Delhivery Acquires Retail-Tech Startup Primaseller to Expand Beyond Logistics
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, folding its platform into Delhivery's operations and deepening its capabilities in the retail-tech space serving Indian retailers.
Logistics unicorn Delhivery acquired retail technology startup Primaseller, adding its platform to Delhivery's logistics operations and expanding capabilities in the retail-tech space supporting Indian retailers.
Why this matters
The Primaseller deal marks Delhivery's push beyond logistics into retail-tech, aligning with reports it aims to build an omnichannel fulfillment stack and deepen its omnichannel play for Indian retailers.
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