Delhivery Acquires Retail Tech Startup Primaseller to Deepen Omnichannel Play

Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding its capabilities in the retail tech space serving Indian retailers. Deal value and additional specifics were not disclosed.

— Filed Sat, 18 Jul, 2026, 06:19 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding its capabilities in the retail tech space serving Indian retailers. No deal value or additional specifics were disclosed.