Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Ecommerce Stack
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its technology capabilities across retail and ecommerce. The deal strengthens Delhivery's offerings for Indian retailers and online sellers, signaling a push beyond pure logistics into omni-channel software.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, expanding its technology capabilities in the retail and ecommerce space to strengthen its offerings for Indian retailers and online sellers.
Why this matters
The Primaseller acquisition extends Delhivery's move from logistics into omni-channel commerce, echoing recent signals on boosting omnichannel commerce and deepening its omni-channel play for Indian retailers and sellers.
Retail-company signals are accelerating, up 904000% QoQ.