Delhivery Acquires Retail Tech Startup Primaseller to Deepen Omnichannel Play
Logistics unicorn Delhivery has acquired Primaseller, whose omnichannel platform manages inventory, orders, and POS across marketplaces, ecommerce, and physical stores. The deal complements Delhivery's fulfillment and supply chain services, positioning it deeper into retail technology for merchants.
Logistics unicorn Delhivery acquired retail tech startup Primaseller to strengthen its retail technology capabilities. Primaseller's omnichannel platform for inventory, orders, and POS across marketplaces, ecommerce, and physical stores will complement Delhivery's fulfillment and supply chain services for retailers.
Why this matters
The Primaseller deal extends Delhivery beyond logistics into merchant-facing retail tech, bolstering its omnichannel commerce play across marketplaces, ecommerce, and physical stores.
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