Delhivery Acquires Retail Tech Startup Primaseller to Deepen Omnichannel Play
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding its capabilities in retail and ecommerce technology for Indian merchants and omnichannel retailers.
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding its capabilities in the retail and ecommerce technology space serving Indian merchants and omnichannel retailers.
Why this matters
The move extends Delhivery's push beyond logistics into retail technology, echoing repeated signals of the Primaseller acquisition aimed at deepening its omnichannel commerce capabilities for Indian merchants.
Retail-company signals are accelerating, up 895400% QoQ.
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