Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Ecommerce Enablement
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its portfolio in retail and ecommerce enablement. The deal strengthens Delhivery's supply-chain stack for Indian retail and quick-commerce operators.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its portfolio in retail and ecommerce enablement — a supply-chain move relevant to Indian retail and quick-commerce operators.
Why this matters
The acquisition extends Delhivery's push into omnichannel and ecommerce enablement, building on repeated signals around deepening its retail-tech stack via the Primaseller deal.
Retail-company theme is accelerating, up +900100% QoQ.