Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Omnichannel Stack
Logistics unicorn Delhivery has acquired Primaseller, a multichannel inventory and order management software provider, expanding its technology capabilities for Indian retail and ecommerce operators. Financial terms were not disclosed.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, which offers multichannel inventory and order management software, expanding Delhivery's technology stack for Indian retail and ecommerce operators. Financial terms were not disclosed.
Why this matters
The Primaseller deal fits Delhivery's push to expand ecommerce offerings and deepen its omnichannel play, moving beyond core logistics into retail software and order management.
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