Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Omnichannel Push
India's first logistics unicorn Delhivery has acquired Primaseller, an omnichannel commerce and inventory management software provider. The deal extends Delhivery's reach beyond core logistics into retail-focused supply-chain technology, targeting merchants seeking unified inventory and channel management.
Delhivery, India's first logistics unicorn, acquired retail-tech startup Primaseller, which provides omnichannel commerce and inventory management software to retailers, strengthening Delhivery's push into retail-focused supply-chain technology beyond core logistics.
Why this matters
The Primaseller acquisition follows Delhivery's IPO push and marks its expansion beyond core logistics into retail software, targeting merchants needing unified inventory and channel management.
Retail-company theme is accelerating at +894600% QoQ.