Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Omnichannel Play
Logistics unicorn Delhivery has acquired Primaseller, whose software helps retailers manage omnichannel operations spanning inventory, order processing, and POS integration—expanding Delhivery's footprint in India's retail technology space.
Logistics unicorn Delhivery acquired retail-tech startup Primaseller, whose software helps retailers manage omnichannel operations including inventory, order processing, and POS integration—expanding Delhivery's presence in India's retail technology space.
Why this matters
The Primaseller deal continues Delhivery's move beyond core logistics into retail tech and ecommerce enablement, deepening its omnichannel capabilities across inventory, order, and POS management.
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