Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Omnichannel Push
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, extending its reach into retail and omnichannel commerce. Deal value and further terms were not disclosed.
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, deepening its push into retail and omnichannel commerce. Deal value and further details were not disclosed in the available content.
Why this matters
The Primaseller acquisition follows Delhivery's public market debut, where its IPO saw 4% subscription in the first two hours. It marks the logistics unicorn's expansion from core delivery into retail software and omnichannel commerce.
Retail-company activity is accelerating, up 895000% QoQ.