Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Ecommerce Enablement
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding into retail and ecommerce enablement. Deal terms and financial details were not disclosed.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its capabilities in retail and ecommerce enablement. Deal terms and financial details were not disclosed in the available material.
Why this matters
The Primaseller deal deepens Delhivery's push beyond logistics into ecommerce enablement, echoing recent signals on strengthening its omnichannel and multichannel selling stack.
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