Delhivery Acquires Retail Tech Startup Primaseller to Deepen Omnichannel Play
Logistics unicorn Delhivery has acquired Primaseller, a retail technology startup offering inventory management, point-of-sale, and omnichannel order management tools. The undisclosed deal expands Delhivery's retail and ecommerce technology stack for brands and retailers.
Logistics unicorn Delhivery acquired retail technology startup Primaseller, which offers inventory management, point-of-sale, and omnichannel order management tools for retailers and brands, expanding Delhivery's retail and ecommerce technology capabilities. Deal value not disclosed.
Why this matters
The Primaseller deal deepens Delhivery's omnichannel commerce push beyond logistics, following its earlier IPO debut where retail subscription lagged in the opening hours.
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