Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Retailer Offerings
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding into retail technology to strengthen its offerings for Indian retailers. Deal value and further terms were not disclosed.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its capabilities in the retail technology space to strengthen offerings for Indian retailers. Deal value and further details were not disclosed.
Why this matters
The Primaseller acquisition follows Delhivery's repeated moves to deepen its omnichannel play, extending the logistics unicorn beyond delivery into retail technology for Indian retailers.
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