Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Omnichannel Play
Gurugram-based logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its capabilities in retail technology and strengthening support for Indian retail and e-commerce operators.
Gurugram-based logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its capabilities in the retail technology space and strengthening its support for Indian retail and e-commerce operators.
Why this matters
The Primaseller deal fits Delhivery's diversification push beyond core logistics, deepening retailer offerings and omnichannel retail-tech capabilities for Indian e-commerce operators.
Retail-company signals are accelerating, up 878800% QoQ.