Delhivery Acquires Retail Tech Startup Primaseller to Deepen Seller Software Stack

Logistics unicorn Delhivery has acquired Primaseller, gaining inventory, order management, POS, and multichannel retail integration tools. The deal expands Delhivery's software offerings for retailers and sellers, pushing the logistics player deeper into omnichannel commerce enablement.

— Filed Thu, 16 Jul, 2026, 15:18 IST · Source Inc42 · Quick Commerce · Updated

Indian logistics unicorn Delhivery acquired retail tech startup Primaseller, gaining inventory, order management, POS, and multichannel retail integration tools to expand its software offerings for retailers and sellers.