Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Supply-Chain Play

Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its omni-channel and supply-chain capabilities for Indian retailers. Deal value, terms, and timing were not disclosed.

— Filed Wed, 15 Jul, 2026, 21:49 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its retail technology and supply-chain capabilities relevant to Indian retailers. Deal value, terms, and timing were not disclosed in the available source material.

Why this matters

Delhivery continues an acquisition streak, following its Aramex India unit deal, as it moves beyond logistics into retail-tech and omni-channel supply-chain tooling for Indian retailers.

Retail-company signals are accelerating, up 809800% QoQ.