Delhivery Acquires Retail-Tech Startup Primaseller to Deepen Commerce Play
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding into retail technology and bolstering its offerings for Indian retail and e-commerce operators.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its push into retail technology and strengthening its offerings for Indian retail and e-commerce operators.
Why this matters
The acquisition follows Delhivery's push into commerce enablement and omnichannel capabilities via Primaseller, and comes after its IPO drew just 4% subscription in the first two hours with retail interest at 23%.
Retail-company signals are accelerating, up +898300% QoQ.