Delhivery Acquires Retail Tech Startup Primaseller to Build Out Omnichannel Play
Logistics unicorn Delhivery has acquired Primaseller, whose inventory, POS and order management software lets merchants sell across online and offline channels. The deal expands Delhivery's omnichannel commerce offerings for retail clients.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, which provides inventory, POS and order management software enabling merchants to sell across online and offline channels, expanding Delhivery's omnichannel commerce offerings for retail clients.
Why this matters
The Primaseller buy follows Delhivery's IPO, which opened slowly at 4% subscribed with the retail portion 23% covered in early hours, signaling a push to deepen retail and omnichannel commerce capabilities.
Retail-company signals are accelerating, up 825800% QoQ.