Delhivery Acquires Retail Tech Startup Primaseller to Build Omnichannel Commerce Play
Logistics unicorn Delhivery has acquired retail technology company Primaseller, adding inventory management, order processing and multi-channel selling tools to expand beyond logistics into retail and omnichannel commerce. Deal value and terms were not disclosed.
Logistics unicorn Delhivery acquired retail technology company Primaseller, expanding into retail and omnichannel commerce with inventory management, order processing, and multi-channel selling tools. Deal value and terms were not disclosed.
Why this matters
The Primaseller deal fits Delhivery's push to expand beyond core logistics, echoed across recent signals citing its bid to bolster an omnichannel commerce play and add retail-tech capabilities.
Retail-company signals are accelerating, up 824900% QoQ.