Delhivery Acquires Retail Tech Startup Primaseller to Build Omnichannel Commerce Play
Logistics unicorn Delhivery has acquired Primaseller, whose software helps retailers manage inventory, orders and sales across online and offline channels. The deal pushes Delhivery beyond core logistics into technology-driven omnichannel retail solutions.
Logistics unicorn Delhivery acquired retail tech startup Primaseller to strengthen its omnichannel commerce offerings. Primaseller's software helps retailers manage inventory, orders, and sales across online and offline channels, expanding Delhivery beyond core logistics into technology-driven retail solutions.
Why this matters
The acquisition deepens Delhivery's ecommerce and omnichannel push, adding retail-tech capabilities on top of core logistics and following its earlier IPO listing on public markets.
Omni-channel activity holding steady with 1,136 signals over the past 90 days.
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