Delhivery Acquires Retail-Tech Startup Primaseller to Build Omnichannel Fulfillment Stack

Logistics unicorn Delhivery has acquired Gurugram-based Primaseller, whose POS, inventory, and order-management software will bolster its technology stack. The deal aims to deliver integrated omnichannel commerce and fulfillment solutions to Indian retailers.

— Filed Thu, 16 Jul, 2026, 14:19 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquired retail-tech startup Primaseller, which offers POS, inventory, and order-management software, to strengthen its technology stack and provide integrated omnichannel commerce and fulfillment solutions to Indian retailers.