Delhivery Acquires Retail Tech Startup Primaseller to Boost Omnichannel Play

Logistics unicorn Delhivery buys Bengaluru-based Primaseller, adding inventory and order management tools for SMEs and deepening its supply chain platform for retailers.

— Filed Mon, 20 Jul, 2026, 13:34 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based retail tech startup Primaseller to bolster omnichannel inventory and order management offerings for SMEs, strengthening its supply chain and logistics platform for retailers.