Delhivery Acquires Retail Tech Startup Primaseller to Boost Commerce Enablement
Indian logistics unicorn Delhivery has acquired retail technology startup Primaseller, strengthening its retail and commerce enablement offerings. Deal value and terms were not disclosed.
Indian logistics unicorn Delhivery has acquired retail technology startup Primaseller, strengthening its retail and commerce enablement offerings. Deal value and terms were not disclosed.
Why this matters
The Primaseller deal deepens Delhivery's omnichannel and commerce enablement ambitions, extending beyond its logistics core following its IPO, which drew just 4% subscription in the first two hours.
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