Delhivery Acquires Retail Tech Startup Primaseller to Boost Omnichannel Commerce
Logistics unicorn Delhivery has acquired Primaseller, a retail tech startup offering order and inventory management tools for multichannel sales, aiming to strengthen its omnichannel commerce capabilities for Indian retailers.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, which offers order and inventory management tools for multichannel sales, to strengthen its retail and omnichannel commerce capabilities for Indian retailers.
Why this matters
The Primaseller deal extends Delhivery's push beyond logistics into retail tech, echoing prior multichannel and omnichannel acquisition signals, as the company builds out capabilities since its slow-subscribed May 2022 IPO debut.
Retail-company signals are accelerating, up 855900% QoQ.