Delhivery Acquires Retail Tech Startup Primaseller to Bolster D2C, Omnichannel Tools

Logistics unicorn Delhivery buys Bengaluru-based Primaseller, gaining SaaS inventory and order management capabilities to deepen its supply chain stack for India's D2C and omnichannel retail brands.

— Filed Mon, 20 Jul, 2026, 14:19 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based retail tech startup Primaseller, adding SaaS inventory and order management tools to strengthen its supply chain offerings for India's D2C and omnichannel retail brands.