Delhivery Acquires Retail Tech Startup Primaseller to Bolster Omnichannel Commerce
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, integrating its retail tech capabilities into Delhivery's logistics platform to strengthen omnichannel commerce offerings.
Logistics unicorn Delhivery acquired retail technology startup Primaseller to strengthen its retail and omnichannel commerce capabilities by integrating Primaseller's retail tech into its logistics platform.
Why this matters
Reinforces Delhivery's push beyond logistics into omnichannel commerce, building on prior signals of the Primaseller acquisition aimed at adding retail tech and omni-channel muscle to its platform.
Retail-company signals are accelerating, up +823700% QoQ.