Delhivery Acquires Retail Tech Startup Primaseller to Bolster Omnichannel Play
Logistics unicorn Delhivery has acquired retail tech startup Primaseller, integrating its omnichannel inventory and order management platform to strengthen end-to-end supply chain and tech offerings for Indian retail and ecommerce clients across online and offline channels.
Logistics unicorn Delhivery acquired retail tech startup Primaseller to integrate its omnichannel inventory and order management platform, strengthening end-to-end supply chain and technology offerings for Indian retail and ecommerce clients across online and offline channels.
Why this matters
The Primaseller deal pushes Delhivery beyond logistics into retail enablement and seller software, deepening its tech stack after its IPO drew a soft 4% subscription in early hours with retail leading at 23%.
Retail-company signals are accelerating, up 831100% QoQ.