Delhivery Acquires Retail Tech Startup Primaseller to Bolster Omnichannel Play
Logistics unicorn Delhivery has acquired retail tech startup Primaseller for undisclosed terms, folding in its omnichannel inventory management and POS software. The move strengthens Delhivery's offerings for retailers and small businesses selling across online marketplaces and physical stores.
Logistics unicorn Delhivery acquired retail tech startup Primaseller for undisclosed terms, integrating its omnichannel inventory management and POS software to strengthen offerings for retailers and small businesses across online marketplaces and physical stores.
Why this matters
The Primaseller deal follows Delhivery's push to deepen its omnichannel play, and comes amid scrutiny of its IPO, which drew just 4% subscription in the first two hours with the retail portion at 23%.
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