Delhivery Acquires Retail-Tech Startup Primaseller to Bolster Ecommerce Offerings

Gurugram-based logistics unicorn Delhivery has acquired Primaseller, a retail-tech startup offering inventory, POS, and multichannel order management software. The deal integrates software-based retail operations tools with Delhivery's logistics services, deepening its retail and ecommerce client stack.

— Filed Sat, 18 Jul, 2026, 00:03 IST · Source Inc42 · Quick Commerce · Updated

Gurugram-based logistics unicorn Delhivery acquired retail-tech startup Primaseller, which offers inventory, POS, and multichannel order management software. The deal strengthens Delhivery's retail and ecommerce client offerings by integrating software-based retail operations tools with its logistics services.