Delhivery Acquires Retail Tech Startup Primaseller to Bolster Multichannel Commerce
Logistics unicorn Delhivery has acquired Primaseller, a SaaS platform that helps retailers manage inventory, orders and sales across offline POS, online marketplaces and ecommerce storefronts. The deal strengthens Delhivery's omnichannel commerce technology stack.
Logistics unicorn Delhivery has acquired retail tech startup Primaseller, whose SaaS platform helps retailers manage inventory, orders, and sales across offline POS, online marketplaces, and ecommerce storefronts, strengthening Delhivery's multichannel commerce technology offerings.
Why this matters
The Primaseller deal deepens Delhivery's omnichannel software push first seen in its March 2021 acquisition, extending its move from pure logistics into retail tech following its May 2022 IPO.
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