Delhivery Acquires Retail-Tech Startup Primaseller to Bolster Omnichannel Play

Logistics unicorn Delhivery has acquired Primaseller, an omnichannel inventory management and point-of-sale software provider. The deal integrates retail management tools into Delhivery's logistics platform, deepening its offerings for retailers and small businesses.

— Filed Thu, 16 Jul, 2026, 13:04 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquired retail-tech startup Primaseller, which offers omnichannel inventory management and point-of-sale software. The deal strengthens Delhivery's offerings for retailers and small businesses by integrating omnichannel retail management into its logistics platform.