Delhivery Acquires Retail-Tech Startup Primaseller to Beef Up Omnichannel Stack

Logistics unicorn Delhivery has acquired Primaseller, a retail-tech startup offering inventory and order management software, as it looks to deepen omnichannel and e-commerce offerings for retail clients. Deal terms remain undisclosed.

— Filed Mon, 20 Jul, 2026, 15:04 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires retail-tech startup Primaseller, adding inventory and omnichannel order management software to strengthen its e-commerce and retail client offerings; deal terms undisclosed.