Delhivery Acquires Retail-Tech Startup Primaseller to Add Omnichannel Capabilities
Gurugram-based logistics unicorn Delhivery has acquired retail-tech startup Primaseller, bolstering its omnichannel retail offerings. Deal value and transaction specifics were not disclosed.
Gurugram-based logistics unicorn Delhivery has acquired retail-tech startup Primaseller, adding omnichannel retail capabilities to its offerings. Deal value and transaction specifics were not disclosed.
Why this matters
The Primaseller acquisition pushes Delhivery beyond logistics into retail-tech, echoing recent signals of the company bolstering omnichannel commerce and expanding into multichannel commerce software.
Retail-company signals are accelerating, up 847000% QoQ.