Delhivery Acquires Retail Tech Startup Primaseller, Pushes Into Omni-Channel Commerce
Logistics unicorn Delhivery has acquired Primaseller, a retail technology startup offering inventory, point-of-sale, and multi-channel selling tools. The deal strengthens Delhivery's technology stack for merchants selling across online marketplaces and physical stores.
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding into retail and ecommerce. Primaseller offers inventory, point-of-sale, and multi-channel selling tools, strengthening Delhivery's technology offerings for merchants and sellers across online marketplaces and physical stores.
Why this matters
The Primaseller deal extends Delhivery beyond core logistics into omnichannel commerce, echoing recent signals framing the acquisition as a move to build omnichannel muscle and deepen its retail-tech stack.
Retail-company signals are accelerating, up 823,300% QoQ.