Delhivery Acquires Retail Tech Startup Primaseller in Push Beyond Logistics
Logistics unicorn Delhivery has acquired Primaseller, whose inventory management, POS, and omnichannel order management software extends the company's reach into retail technology for Indian ecommerce and supply chain operators.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, which offers inventory management, POS, and omnichannel order management software, expanding beyond core logistics into retail technology for Indian ecommerce and supply chain operators.
Why this matters
The Primaseller deal marks Delhivery's move to build omnichannel muscle and expand ecommerce offerings, deepening its retail-tech stack beyond logistics into inventory, POS, and order management.
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