Delhivery Acquires Retail-Tech Startup Primaseller in End-to-End Enablement Push

Logistics unicorn Delhivery buys Bengaluru-based Primaseller for an undisclosed sum, folding inventory and order-management software into its network to offer merchants unified fulfillment and retail-ops tools.

— Filed Mon, 20 Jul, 2026, 14:03 IST · Source Inc42 · Quick Commerce · Updated

Delhivery acquires Bengaluru-based retail-tech startup Primaseller for an undisclosed sum, integrating inventory and order management software with its logistics network to offer merchants end-to-end retail enablement solutions.