Delhivery Acquires Retail-Tech Startup Primaseller in Diversification Push
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, extending its capabilities beyond core logistics into retail and ecommerce technology as part of a broader diversification strategy.
Logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its capabilities in retail and ecommerce technology beyond core logistics services as part of a broader diversification strategy.
Why this matters
The move deepens Delhivery's retailer and omnichannel offerings, echoing recent signals showing the logistics unicorn pushing beyond core logistics into retail-tech capabilities.
Retail-company activity is accelerating, up +878000% QoQ.