Delhivery Acquires Retail-Tech Startup Primaseller, Expands Into Multichannel Commerce Software
Logistics unicorn Delhivery has acquired Primaseller, a retail-tech startup providing order management, inventory management, and POS software for multichannel retail across ecommerce marketplaces, online stores, and offline outlets. Deal value and terms remain undisclosed.
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, expanding into retail-tech. Primaseller provides order management, inventory management, and POS software supporting multichannel retail across ecommerce marketplaces, online stores, and offline outlets. Deal value and terms undisclosed.
Why this matters
The Primaseller deal pushes Delhivery beyond core logistics into omnichannel commerce software, echoing its recent retail-tech expansion moves and following its IPO subscription led by retail investors.
Retail-company signals are accelerating, up 842100% QoQ.