Delhivery Acquires Retail-Tech Startup Primaseller

Gurugram-based logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its offerings across the retail and ecommerce space in India.

— Filed Sun, 19 Jul, 2026, 14:49 IST · Source Inc42 · Quick Commerce · Updated

Gurugram-based logistics unicorn Delhivery has acquired retail-tech startup Primaseller, expanding its offerings across the retail and ecommerce space in India.

Why this matters

The acquisition builds on Delhivery's omnichannel push, following signals citing a deepened omnichannel play and expanded commerce offerings via Primaseller across retail and ecommerce in India.

Retail-company signals are accelerating, up 895900% QoQ.