Delhivery acquires retail-tech platform Primaseller
Indian logistics company Delhivery has acquired Primaseller, a retail-tech platform serving e-commerce sellers, to strengthen its technology capabilities for retail and online commerce.
Indian logistics unicorn Delhivery acquired retail-tech company Primaseller, strengthening its technology capabilities for retail and e-commerce sellers.
Why this matters
The acquisition has resurfaced in recent Delhivery signals as a merchant-technology expansion. It follows coverage of Delhivery's IPO opening, when the issue reached 4% subscription in its first two hours and the retail book reached 23%.
Omni-channel is steady, with 1,279 signals recorded in the past 90 days.